Posts Tagged ‘Darragh Walsh

27
Jul
17

Nitro Snowboards x Mint Tours x Hotham Goodtimes Weekend 2016

Nitro Snowboards method at Hotham

What a wang! Triple methods from Torgeir Bergrem, Marcus Kleveland and Sven Thorgren.

Run to the hills! Last year in late August Nitro Snowboards Australia-NZ called me up to join them and shoot their Goodtimes weekend at Mt Hotham. The Nitro International Team was in Oz, and were shooting their 2017 catalog at Hotham, and so I went along to document it all.

It was a ripping weekend with the crew, and some insane riding from the uber-pros on the features built by Hotham park crew and the inventive Rusty Toothbrush boys.

2017 Issue 1 of Australia-NZ Snowboarder published a five-page feature article using my words and photos from the weekend … but as always, there’s a lot of extra shots. So take a look at the gallery below.

And if you’re interested in joining in on this sort of action, Nitro has once again joined with Mint Tours for “Run To The Hills” weekend at Falls Creek from 4-6 August 2017. Scope the deets here. See you up there!

Click on the photos to open up the gallery…

25
Jun
14

The Best All-Mountain Snowboard: 2015 Nitro Blacklight Gullwing Review

Radmania Nitro Blacklight Gullwing 159

If you had to ride one snowboard for the rest of your life, do you think you could choose just one board that could do it all?

There’s certainly something to be said for building up a quiver of boards – to show the sideways-riding world that you are serious shredder who has the right equipment for every conceivable condition. But after a few years of accruing all manner of boards, you can get too spoilt for choice: your powder weapon ain’t much good when you hit the park at the end of the day, and your freestyle stick (usually) won’t float much when you hit the deep fresh. And no-one wants to be that whiney guy on the chairlift who complains that he should have grabbed one of his other boards instead.

So what if one board could do it all?

After getting my hands on a pre-released Nitro 2015 Blacklight Gullwing for my 2014 overseas trip, I reckon I’ve found the board that can.

 

Rocker vs Camber … or the best of both: Gullwing Rocker

Nitro_Gullwing_Rocker

Now that some of the euphoria around reverse camber has died down a little bit, there has been a minor pushback against the banana boats in favour of good ol’ stable and secure camber, or even zero-camber for something in the middle. And yes, it is true that rocker lacks the control and edge hold of traditional camber boards at high speed … but nothing can beat it for a neutral float in powder.

Nitro’s Gullwing rocker– or to use Burton-speak, Flying V – aims for the best of both worlds: the playfulness and powder-float of rocker, and the groomer control and response of camber. It does a great job … but, having ridden my old Nitro Team Gullwing on steep and Coke-bottle-icy early season St Anton slopes a couple of years ago, I was that complaining dude on the chairlift wishing that I had brought one of my stiffer, regular camber boards. The Gullwing was just a little too playful when maximum control was required on the slippery, icy slopes. But that’s where Nitro’s new Power Pods come into play…

 

Power Pods:

Nitro_Power_Pods

See that lil’ bump on the rail? That’s a Nitro Power Pod … and it’ll make you a carving demon!

The sidecut of the 2015 Blacklight contains a short and long radius, so that just in front of your leading foot, and behind your back foot two seemingly innocuous bumps protrude a few millimetres. They’re highlighted by fluoro green sections of sidewall, in case you hadn’t noticed them when you first picked up the board. These Power Pods give outrageous edge grip, and cut through snow like a proverbial hot knife through butter, or perhaps more like a serrated blade through crusty bread.

I was amazed at the insane angulation I could achieve on wintry hardpack, whipping through high-G euro-carves and loading up the pop so that I’d actually spring out into the next turn like a PGS’ing Olympian. And in my wake I left 4cm deep perfect-arc gouges in the groomers.

If you know how to lay it out and execute proper carves, you’re gunna want these Power Pods on your rails. And although this season’s California lean snow year meant Northstar didn’t build its normal epic superpipe, I reckon the Power Pods would give amazing grip up and out of the icy walls too.

 

The Short Board Revolution:

Epic 2015 Nitro Blacklight Gullwing 159 topsheet and base graphics.

Epic 2015 Nitro Blacklight Gullwing 159 topsheet and base graphics without all the stickers.

As a 100+ kg, 196cm-tall (6’5”1/2) shredder I understand that the gear I ride is outside the normal parameters for a regular 5’10”, 75kg rider: and in the (camber) past my all-mountain board was 163-164 and I stepped up to a 167 for powder. However, riding Nitro’s Team Wide Gullwing I have been able to step down to 159cm in length for ALL forms of riding, including the deep Niseko powder. During the ultra-snowy February of 2013 I just set back my usual wide stance an inch and the 159 Team Wide Gullwing gave me a more neutral-stance float in the Hokkaido powder than my 167 camber board ever did.

And with the Blacklight, the longer nose will help even more with powder float, but with a directional setback of only 15mm, it’s easy to set the board up for a pretty neutral twin-tip feel for park riding. During pow days in Tahoe I could stand more upright, lean back less and save the back-leg burn, as well as ride a shorter, more manoeuvrable directional-twin tip board straight from the steep(ish) and deep backside of Northstar to Pinball park and pipe.

Riding powder on Nitro’s Gullwing rocker boards feels more like the sort of float you feel when pumping through the face of a fat wave, or across the flats on a wakeboard: it’s playful and forgiving, light and loose, and the reverse camber allows you to really lean into pow turns much more without fear of the camber catching and the nose diving. And I have a sneaky feeling that the reverse camber shape of the base actually helps you spray more snow on those turns, flying radially off the rocker … or maybe it’s just that it’s easier to imagine yourself as Jordy Smith laying over a rail to bury the nose and spray your mates, allowing the rocker to pop you up as you prepare for your next turns with a huge grin on your face.

 

2015 Blacklight Specifications:

Nitro Oz’s Darragh Walsh hooked me up with the Blacklight as the up-spec version of the Team Wide that I was used to riding, and the Blacklight does share a lot of similarities with it as a freestyle-focussed all-mountain board. However, the Blacklight is listed at a higher price point, and it’s a little bit stiffer, it’s a mid-wide, a little more directional in profile, and it is equipped with a faster base and the Power Pods … and of course it comes with typically Nitro epic ghost-Viking, Game Of Thrones-esque graphics.

Scroll down for all the board’s specs from the 2015 Nitro catalog.

 

So, should you buy one?

If your next overseas trip is to Minnesota or Montreal, or you wanna get jibby wit it on Sundays In The Park, the Blacklight might not be the sort of freestyle noodle that you’re looking for. But if you like to ride the whole mountain, charge steep lines and deep powder, lay out high-G carves on wide groomers, hit big jumps and freestyle features in the park, and launch out the top of a superpipe, the 2015 Nitro Blacklight Gullwing is the one board for you. You too can have a one-board quiver.

 

Want more information? Check out Nitro’s 2015 Blacklight Gullwing here and take a look at Nitro Snowboard’s full 2015 catalog here.

Wanna buy a 2015 Nitro Blacklight Gullwing? Ask at your local Nitro Dealer, or online in Australia at Twelve Boardstore.

2015 Nitro Blacklight Gullwing from the brochure.

2015 Nitro Blacklight Gullwing features listed in the brochure.

Click to expand. 2015 Nitro Blacklight Gullwing specifications and measurements.

Click to expand. 2015 Nitro Blacklight Gullwing specifications and measurements.

19
Mar
11

Snowboarding in Vegas?

What the…? After reading the heading I bet you have the same puzzled look on your face that I got from everybody in Sin City when I told them I was there on a snowboard magazine trip to Vegas. They would just look at me blankly, thinking that the strangely-accented guy dressed in snowboard pants and jacket in the lobby of Bally’s Casino was just part of the entertainment…like the Elvis impersonators. But it’s true, you really can go snowboarding in Vegas at the inventively-named Las Vegas Ski and Snowboard Resort, roughly 45 miles from The Strip.

Last year on a drive from Vegas to Tahoe I noticed some signs to a “Snow Park”, but didn’t think much of it until Radical Gloves‘ Jeremy Burns suggested we do a magazine trip there. I didn’t need much convincing to head back to Party Town, USA…especially when I could pass off all the partying and drinking as a “work expense” to the Tax Man!

I hit the road early Thursday morning with Darragh Walsh, Cohen Davies, and Darragh’s mate Casey, for the 800 or so kilometre drive through a dusty, windswept Nevada desert. There were a few sites to see on the way, but mostly it was just endless highway, punctuated by military installations, atomic test sites and roadside brothels.

We hit up LVSSR Friday and Saturday; it was a shock going from almost 30 degree heat in the valley floor and climbing 5500 feet to the resort carpark to be surrounded by SoCal-like spring snow conditions less than an hour later. The resort is quite small, with only three chairlifts and a rustic “Mom and Pop” vibe. But the park was decent, with at least six medium to large jumps, and a bunch of other jibs and small jumps. And above the resort there is some epic freeriding lines if you are willing to hike. There are plans to put in a few more lifts to access some good terrain, and it will be great to see how the resort progresses over the next few years. Everybody treated us amazingly, showing us around and helping us in any way we wanted. And we felt a little bit like rockstars as word had gotten out about the visiting Australian “pro riders”, and we even had some TV interviews for the local news organised for the Sunday (which unfortunately we had to miss: three nights in Vegas got the better of us and we also needed a day to see the sights in the sunlight).

Vegas, of course, was epic. And it started out well with me winning $250 on a $1.25 bet on a little mechanical horse table game at MGM grand on the Thursday night. Thanks for showing me how it’s done, Jez! My brother, El Rad, flew into Vegas Friday, and as my parents were already there, I was able to combine snowboarding, photography, fun and family holiday all in a few days in Sin City. Perfect! We made sure we got into the party spirit with beers for the drive back down to Vegas each day, and at night me and the boys hit up a lot of casinos, bars and clubs…and made a few new friends.  We kept it classy of course, having a few chilled beers in the room before we hit The Strip.

And the rest? Well, like they say, what happens in Vegas, stays in Vegas…unless it gets written up in an Australian-NZ Snowboarder Magazine article! Ha.

When our four nights were over, well, it was a loooonngg drive back to Tahoe. And after chilling by the Paris pool under brilliant sunshine, it was tough to come back to cold, snowy Tahoe…well, that was until we woke to 20 inches of fresh pow overnight! Eeeepppppic!

Keep and eye out for the “Fear and Shredding in Las Vegas” photos and article in Issue 2 of Australian-New Zealand Snowboarder Magazine coming out in a couple of months.

14
Jul
10

Behind the Scenes of Snowboarder Issue 2…

 

Issue 2 of Australian-New Zealand Snowboarder has been out for a couple of weeks now, and it was a productive issue for me, including another double-page-spread advertisement for Destyn Via. This time the photo was of Cohen Davies taken on the June Mountain stair rail. Here’s the original shot, which you can see has been cropped a bit, I guess to enlarge Cohen and his DV gear.

It was great that Linton from DV was willing to negotiate to purchase another photo, instead of just re-running the Darragh photo – not only did it give Cohen a big exposure boost, but it advertises some other “colourways” of the gear and shows the breadth of their team…and it was nice to see they spelt my name correctly this time! Check out my previous entry here and Olliepop Films’ video of our trip here.

On that same June Mountain trip two photos I took of Darragh made it into his 7 page interview that I conducted with him. The above shot is a slightly alternate angle of his June rail switch frontside boardslide, but the one published had better style. While discussing the upcoming interview with Darragh and living with him and his constant lolly munching, we came up with the idea to highlight this unusual habit in the text, and top it off with a themed portrait shot.

One rainy night at the end of our season we drove all around trying to find a candy vending machine, and finally spotted one out the back of the Tahoe Inn next to the Tahoe Biltmore Casino in Stateline. We snuck in and set up the shot…and of course got hassled by a few curious residents, but fortunately weren’t stopped by any rent-a-cops.  It’s a shame there’s some shadow across Darragh caused by his arm and hair, but with only about 5 minutes to set up the scene and lighting and shoot a few frames before we felt we would be boosted, we didn’t have time to check every frame. But we did manage to capture the feel for the shot that we wanted, and I liked how the magazine designer ran with our theme and gave the article some candy-cane flair.

I also thought my 8 page interview with Courtney Phillipson and Jess Rich looked good and came together as a good light-hearted read. As I mentioned in my previous post about shooting the girls in Tahoe, as a visual theme for the article I had envisaged it to be all about mirror images, reflections, and like I said in the intro: “Brunette vs blonde, goofy vs regular, experienced pro-rider vs pro-ranks rookie, measured confidence vs all-out fearlessness.”

I had planned to shoot as many features as possible from opposing angles, as I had a photo layout in mind. I even sent through some Photoshopped arrangments of the photos side-by-side, which I was pleased to see the magazine designer applied when putting the pages together. I think it really captures the mirror-image action theme I was going for…however, they failed to follow my suggestion for a slightly saucy/creepy/arty reflection-in-a-mirror portrait shot.

Perhaps the artisitc references for my unusual portrait shot would have been lost on the Aust-NZ Snowboarder reading public? Diego Velazquez’s 17th century painting Las Meninas is the original famous artwork to place the artist eerily within the frame, along with intriguing dark figures and mirror reflections, giving the artwork an overall feeling of unease.

More recently, the revolutionary Aussie-German fashion photographer icon, Helmut Newton, often used mirrors in his work, placing his reflection in the frame as a sort of creepy voyeur in a trench coat, or all in black like here in a hotel room with his wife Alice Springs. This was my true photographic inspiration, and it was fun to try and recreate this sort of image with Jess and CP, and I made reference to the unusual photo shoot in the interview in the hope the shot would make it into the mag. But alas, Evil Editor decided that Snowboarder was not a proper place for some art history education.

But I’m not the only one who has been inspired by Newton and his use of mirrors – TopShop in the UK even set up a “Newton Machine” photo booth to recreate his self-timer and model-in-the-mirror shoots. Check it out here.

A couple of my Vancouver 2010 Olympics photos of Torah Bright made the issue, but I believe the bulk of the action shots will run some time on the magazine website.

But the biggest thrill for me in this issue was my quarter-page self-portrait pow slash from Northstar that ran on page 17! I think this is the second action shot I have featured in among the pages of Snowboarder over the years. Dragon get good exposure with their goggles in this shot, but unfortunately for Nitro, I had split the nose of my board out at Donner the previous day and was riding an old loan board while my Nitro “Team” 159 was being repaired. But maybe I should still try to claim a photo incentive payment from Dragon?

For this shot I was inspired by a couple of Frode Sandbech point-of-view covers I had seen overseas, and I played around a few times with my 15mm fisheye and motor-drive as I followed the girls down through the park while shooting them for their interview. Clearly I’m not the only one who had noticed Frode’s shots – take a look at the cover of issue 2 of Snowboarder if you haven’t seen it on the shelves. This shot from a previous blog entry was another POV experimentation from the same session.

I was able to thank Evil Editor, Ryan Willmott, in person for putting me in his magazine, as he came up to the Gold Coast for a week to finish off issue 3 in the Burleigh Heads HQ of the publishers Morrison Media. He was pretty stoked to show me his new free ride, a stickered-up Toyota Rav 4. It was cool to check out a bit of the behind the scenes of magazine publishing, and get a preview of issue 3, which has our Los Angeles trip in a big, colourful feature article…and also pick up a few free mags. Look out for that issue on the shelves very soon…and take a look at some shots below from my visit to Morrison’s head office.

20
May
10

Online Exposure

Nitro and Destyn Via’s Darragh Walsh has been getting some good exposure so far this season, most lately with a “Day in the Life of…” on Transfer Magazine’s website. The attached photos are ones are just a few that we took one sunny Spring day up at Northstar. Take a look at the web entry here and make sure you check out the video, which is pretty cool for a fun web edit, put together by fellow Sawmill Heights resident, Corey Turner. Too bad Transfer spelt my surname incorrectly…again!

This “Day in the Life of Darragh” was ear marked back in early March, and so I was happy to sacrifice a valuable day of riding when I knew the photos would make it online…and more so as I knew Transfer Magazine normally pay for photos used on their website. For a rider, getting exposure online is a great and simple way to maximise their “name”, brand and sponsors’ support, which in turn should hopefully lead to more (potentially financial) support from sponsors. It seems like everyone’s getting on the blog bandwagon, from Robbie Walker, Ryan Tiene…and even snowboard photographers, as a simple way to get some exposure on the world-wide-web.

But for photographers, videographers, and writers (“journalists” sounds too serious for snowboarding) there is very little future financial pay-off for online exposure, unless a site is willing to pay directly for content. This relates partly back to my previous entry about the value of a photo: because snowboarding (and the like) is such a fun lifestyle, there’s always someone willing to give away their hard-worked digital content for free – they are just stoked to see their creation online. This sort of mentality has helped what is known as the “crapification of everything”, including online publishing, whereby the level of visual content seen on websites (from writing, photos and video) is at a much lower level than you would see in print at the newsagent or on your TV. As Robert Capps says in his original article “The Good Enough Revolution”, with the increased use of new technology, rather than focus on the quality of a product or service:

 “Instead, we’re now focused on three things: ease of use, continuous availability, and low price…We now favor flexibility over high fidelity, convenience over features, quick and dirty over slow and polished. Having it here and now is more important than having it perfect.”

With snowboarding websites, we want to see news and content immediately  when it starts to provide news too slowly it starts to become irrelevant, we could instead buy a paper or pick up a magazine. So I think we are all willing to trade off a bit of online quality for immediacy and importantly, without having to pay for it.

So for this reason, I applaud websites, like Transfer, that are willing to help out seasoned photographers when publishing their content, as hopefully it raises the quality level of content on the web when there is a financial reward. Of course, we all have to start somewhere, and an online magazine is the logical place (outside a blog) to get some recognition. And there’s nothing wrong with volunteering your work to get it online for free when you are starting out, as honestly, it probably isn’t worth being paid for. I guess it’s like work experience. But at some point as you’re career chugs along, you have to take a stand and demand being paid (in one form or another) for your work.

All this made me think back about some of my work that has been published online, some of which I received payment for, and sometimes not.

Boardtheworld.com:

This is the first snowboarding article I ever had published online, for just about the oldest-running snowboard website in the world, operating since 1996. I wrote the competition report when I was completing my Articles of Clerkship on the way to becoming a solicitor back in 2003. Of course I didn’t get any payment for this, but when it turned up in print in Australian Snowboarder Magazine in May 2004 I did…and I was hooked! It came out right before I flew off to a German Alps Spring snowboard camp, Gap Camp, where I met lots of pro riders and photogs, and it helped kickstart my desire not to return to law and instead see where a life in snowboarding might lead. I went on to contribute lots of items for BTW over the years, and Bear and Mouse were great to me, and publishing on Boardtheworld helped give me confidence in my work, an idea of how to write and operate more professionally, and it opened lots of doors for me in the snowboard industry.

Read “BTW Riders Dominate Mtn Dew Shredfest” here.

Ski.com.au:

After my first season at Falls Creek in 2004, Australia’s most popular snow website, ski.com.au, offered me the dream position of On-Mountain Representative at Falls for 2005 after I had piqued their interest with some articles I had sent them. I knew it was too good to be true: I basically got paid to snowboard every day, check the conditions, take a photo and write a report for that day, as well as liaise with ski.com.au advertisers, the resort and other parties…oh, and I got paid more each week than I was earning as a lawyer! The dream job couldn’t last after that season, but it gave me the unrealistic hope that more lucrative snow industry job offers would just appear from the ether. I’m still waiting.

It was hard to find any of my old blog entries or articles, but here is another competition report I put up on the site.

Transworld Snowboarding – 2008 Burton Australian Open:

With some persistent hassling I finally made in-roads at the biggest snowboard magazine in the world, Transworld. The Burton Australian Open was on again at Perisher (for the last time we were to discover unfortunately 10 months later) and Transworld wanted some gallery shots for their website, twsnow.com, to go along with the Burton press release and handful of shots by Dan Himbrechts. I think they paid me US$200 for each gallery, slopestyle and halfpipe, which I was happy with for a couple of days work – photos that I would have taken anyway. And fortunately, a couple of the photos also made it into the print magazine during the upcoming Northern Winter. Stoked!

See the halfpipe report here. (The gallery on the slopestyle page has disappeared unfortunately, but above is a photo of winner Torstein Horgmo, which also made it into print.)

Transworld Snowboarding- Oz Regional Report:

This was something I had been thinking about and proposing to the editors of Transworld for a couple of years, so I was really excited when they told me they wanted a regional report in the magazine. I went to all the main Aussie resorts in 2008 to get some Transworld-worthy photos (well, for a Regional Report anyway), but I don’t think many riders actually believed me when I said I was working on a project for Transworld. A shortened article made it into the last issue of Transworld for 2009, giving some lesser-known Aussie riders some epic international exposure, and I was even featured with a headshot as a contributor in the contents page. I sure felt like I had finally made it, getting some international industry recognition, and even better – I was paid for the print version, as well as for the online post.

Take a look at Transworld’s guide to snowboarding in Australia here.

And if you want to see what content of yours might have been put online without your knowledge, it’s always interesting to google yourself…that’s another problem with online content – but I’ll get into that some other time.

UPDATE: Speaking of googling yourself…I just came upon a lo res layout version of the double-page-spread I had in ESPN: The Magazine for their January 2008 Winter X Games issue. This magazine is similar to Sports Illustrated in the USA, althought perhaps not quite as prestigious, and so I was pretty excited to get a DPS…especially when they paid US$1000 for it too! The Senior Editor of the magazine has some of her work available for download. Take a look here.

30
Apr
10

Is a photo worth 1000 words…or just $43,000?

They say a picture is worth a 1000 words, but in this case is a $43,000 picture worth a 1000 new Navy recuits? The Herald Sun had an article about a new recruiting campaign photo commissioned by the Royal Australian Navy using up to 100 sailors in the shape of a warship. And this is costing you, the taxpayer, $43,000 for the photographer’s services, another $11,000 for the accompanying behind-the-scenes video, and there would be unspecified expenses for updating the website, not to mention the $20,000 or so to pay for the sailors 2 days of wages that the shoot occupied.

Here’s the article, and the video and website.

I actually think it’s a novel campaign and a pretty cool photo. But what I found most interesting is that we get to find out how much the “top fashion and advertising photographer” Andreas Smetana charges for a shoot. I wish snowboard photographers made 40 grand a shoot!

But really, why don’t we? Obviously market forces come into play, and the Australian Government has millions to spend on Defence Force recruiting. But from a technical point of view, snowboard photographers work probably harder than anyone else in the world to get a shot. Yep, big call, but think about it. To get a photo to be used in a snowboard ad, we have to fly to either North America or Europe (Aussie photos don’t really cut it anymore, plus the new gear isn’t ready the previous Aussie season), get to a location (either deep in the backcountry via sled, or hike, or some sketchy urban location in the middle of the night, dodging potential trespassing convictions), set up lighting, compose the scene, get the shot (which you might just get one attempt at before the landing is bombed), check that the rider’s style is acceptable and that the gear is visible, then photoshop the end result if needed (for colour correction or dust on the camera sensor). 

Take for example this shot I took of Darragh Walsh, which was bought by Destyn Via for their advertising campaign. We had shot on this chimney feature already, and showed Destyn Via a preview, but partly because Darragh had forgotten to wear his jacket, we had to go back and shoot it (and also so that I could try to get the dark glow of dusk sky to show the distant trees, instead of a big bob of black in the original). As Destyn Via wanted us to reshoot the image to be expressly used in an advertising campaign, it’s not alot different to a commercial photographer’s assignment…except in what we get paid.

By comparison, Smetana has come up with the unique concept, probably hired the cool white warhouse (or perhaps it is a Defence Force loaner?), executed the shots and Photoshopped the end result. And as far as I can gather, fashion photogs organise the whole shoot, paying for models, makeup artists, assistants and have to get to the location (usually some overseas exotic beach), and they charge an all-encompassing fee to proved Armani (or whoever) a series of finished photos. I wish I knew how much they charged! (Check my previous post about Terry Richardson and his Pirelli 2010 Calendar shoot to get an idea of how it works in fashion).

Unfortunately, in Australia, the market rate for a 12 month unlimited licence for a photo to be used in snowboarding advertising, posters, point-of-sale etc seems to be in the range ot $1000 to $1500. And it’s about half that if the image is bought for just a “once off” use. The situation is even more dire with magazines, who pay $130 for a full page shot! Yep, think of how few shots actually get run full page, and you can start to imagine the level of work you all have to undertake (photog and rider) to get a shot worthy of full, or double-page-spread. And it’s not much better overseas. I was sent the payment rates for Transworld Snowboarding a couple of years ago: Cover – US$900, Double page spread – $250, Full page – $200, and a sequence – 1.5x the listed (size) rate. And of course, you get proportionally less if the shots are smaller than full page.

So if you are an up-and-coming snow photographer, and you’ve sold a photo to a company for less than $1000 you are undervaluing yourself. But worse, you are also undervaluing the whole photographic industry – companies will expect that they can pay a couple hundred bucks for a photo, plus some free gear- you might be stoked to see you shot in print or on a poster, but by underselling yourself you are costing the rest of us who want to do this as a real career and charge higher prices accordingly.

While I inderstand that companies like Destyn Via can’t afford to pay $43,000 for a photo (but Billabong probably could), I’d like to see all the rates (for both private advertising sales and magazine publication) be at least double. Then maybe more photographers could justify the travelling expenses for a season overseas again. This year unfortunately I was just about the only Australian snowboard photographer who spent any length of time overseas to take photos of riders. As far as I can gather, it just got too expensive without the right level of financial return for all the other core photogs. And when companies can fork out $2 G’s  for a piece of paper (ie just a bit of blank space in a magazine to put their logo and photo – it costs on average around $2000 for a advertising spot in a snowboard mag), they should be able to pay more to the guys (and girls) that actually go out and get the shots for them: the rider who risks injury just to wear/use their gear, and the photog who gives them a commercial-grade advertising photo.

I guess all the Aussie snow companies will cry poor (we’re such a small industry, last year was so bad for us, blah blah blah) – but until things start to change, the quality of ads and photos in print will drop away as photographers stop bothering to travel and make the effort to get shots.

Please drop some comments if you have anything to say on this topic. Oh, in case you haven’t seen it yet – here’s the finished advertisement for DV. It came out pretty cool, I reckon.

23
Apr
10

Radman Cameo…

Our medium-to-slow speed internet has been out and running even slower for about 10 days now (and only just got changed over to super fast ADSL2+ with a different provider) so I haven’t had time to check out the video of our June Mountain trip. You’ve probably already seen it in your Facebook Newsfeed or on snowboardermag.com.au or transfermag.com. But if not, (and if you have fast internet) take a look…

The film is up on Vimeo thanks to Destyn Via, the Torquay-based outerwear company that both Darragh Walsh and Cohen Davies ride for.

Fellow Falls Creeker, Jeremy Richardson of Ollipop Films has put together a pretty rad edit of our day and a half riding there. He certainly got a lot of content filmed! And if you check it out, you’ll see me in the back and fore grounds snaking photos, and also getting a little riding cameo in the park. Yeeewwww!! haha.

And one funny thing I noticed about the vid is the angry, pissed-off look on Darragh’s face when he stomps his (final) switch frontside boardslide. Normally a rider is stoked, and pretty much “claims” with a joyous fist-pump when they stomp a tech trick, but because of the general annoying crowd, overall disorganisation, early painful slams and problems “getting the shot” on earlier stomps, by this stage Darragh had well and truly had enough. He just wanted to get it done and get the hell out of there. And I think he was taking some of his anger out on me. It’s all good though – we kissed and made up. And got a great photo to boot.

To see some photos from our trip, click the link here…or wait till issue 2 of Australian-New Zealand Snowboarder Magazine drops…